WELCOME TO THE 2012 DMA INTERNATIONAL ECHO AWARDS COMPETITION

ENTRY INFORMATION

These pages were created to assist entrants in submitting an effective entry.

ECHO Awards

ECHO is the premier direct and digital marketing award competition. ECHO honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct marketing discipline in such totality. Which is why no other awards competition is so important.

The Power to Change Business

ECHO winning campaigns have the power to change business. The formula is Simple: 30% strategy, 30% creative, 30% results and 10% Mojo — that extra something that takes a campaign from competent to special. ECHO is the only award that celebrates the complete story of business impact. From your first "a‐ha" down to the judges' hunch, it all adds up to business impact that lasts far beyond any campaign run date.

Tell the ECHO judges your campaign story. Write your entry like a short story, but keep it simple, clear and concise. While ECHO judges are highly experienced marketing professionals, they review several campaigns in a single judging session, so keep it interesting and readable. For additional insight, and to see which campaigns really worked and how the entry form was written, visit the online ECHO Case Studies Library. The ECHO Case Studies Library offers a complete collection of ECHO portfolios for award Winners from the last several years of competition.

VIDEO CLIP OF YOUR ENTRY

Entrants have the opportunity to supplement the written entry form with a video showcasing how you brought your idea to life. This video should summarize the challenge, strategy, objectives, execution and outcome of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the ECHO Gala, in the ECHO Gallery during the DMA Annual Conference, on the ECHO website, and for media and educational purposes. Please indicate when you enter your submission if there are reasons, such as music licensing, that mean your video showcase cannot be shown at or after the Gala.

Your video showcase should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals — video, still images or any other relevant footage along with simple, clear commentary in English summarizing your entry. Please name this video clip as "2012 Entry Video Showcase" and upload on your entry form. Video specifications:

• 3–minute video to be provided in the widescreen (16:9) aspect ratio, at the minimum of 853px x 480px.
• The format should be an .h264 Quick Time movie. A larger HD720p or HD1080p file may also be provided.
• The size of the file allowed by the entry portal should be no larger than 50 MB.

You are not required to submit a video showcase — this is purely optional. The video clip should not be in place of any of the required creative work to be submitted with your entry.

LOGOS AND TEAM PHOTOS

To provide recognition for winning agency and client teams, we ask entrants to submit logos and team photos of each campaign entry. Please name these as logos and team photos, and upload on your entry form. Winning team photos will be on display during the DMA Annual Conference, and the logos and team photos will be used in video montages during the ECHO ceremony. Logos and team photo specifications are listed below:

Logo: Files should be provided for both the entering agency and the client/advertiser. Digital files may be provided in the following formats: Adobe Illustrator file (.ai), an EPS file (.eps) or as a jpeg file at 300dpi.

Team Photo: The photo should represent all of the agency and client/advertiser personnel that worked on the entering campaign. A single photo or two separate files may be provided. The file size should be a minimum of 2000 pixels high or wide and submitted in the uncompressed jpeg format.

How Good is Your Work? 97 Good? Or More Like 89 Good? See if the ECHO Judges agree with your number – enter now.

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